Here is an initial list of your competitors who have already invested heavily in financial literacy. We would like to know what YOU are doing to promote financial literacy and we will be glad to add you to our list above.
The Investment Funds Institute of Canada (IFIC) is hosting a financial literacy forum in Toronto. Forum organizer and IFIC vice president Pat Dunwoody believes that “investor education is needed to restore confidence in the global financial markets.”
If you are not already using Twitter, LinkedIn and other “social media”, your competition is. Find out how to take advantage of these marketing tactics here…
While nearly 70% of the 50+ population knows who Timothy Geithner is, only 42% of the 18-34 population knows who he is. Furthermore, while 47% of the 50+ population knows the current Dow Jones Average, only 28% of the 18-34 population knows the answer. View the entire Survey results here.
In 2003, John J. Havens and Paul G. Schervish argued that the $41 trillion wealth transfer estimate from 1998 was still valid. To read the report, click into the article and download it here. Has anyone seen a more recent estimate given the dramatic expansion between 2003 and 2008 and the subsequent recession
As Generation Y (those born between 1980 and 1992) begin to age, Financial professionals must start thinking about selling insurance products to these customers. To read more about the study and download it, click here.
Each year The Jump$tart Coalition publishes an update on the state of financial literacy among young adults in America. To view the study in full, click into this article.
I know that this is a little off topic, and I am not sure if I am alone here, but I believe we are all leaving a lot on the table using Twitter. Here are my initial Twitter rules to live by. In the spirit of the rules, please let me know what you think and feel free to contribute. You will get credit for your contribution.
Sites like Advisor Background Check are really taking off. Advisors with unpopulated profiles have given potential clients a reason to say “no thanks”. Give your clients and potential clients a reason to say “yes please”. Make sure your profile is populated.
In order to effectively market materials to young adults and have productive conversations with them, it is crucial to understand the varying levels of sophistication of the different age groups. Understanding these JumpStart Coalition Standards and expectations will help you relate to this generation and customize your product and service offerings.
