Contrast Young Adult’s Views on Money from 2007 to 2009

In 2007, Charles Schwab published a “Teen and Money” Survey which revealed that the vast majority of American Teens are “extremely confident” about their financial future and believe that they are “financially savvy”.

In stark contrast to this 2007 survey, in 2009, Charles Schwab published a “Young Adult and Money” Survey which revealed that 52% of young adults believe that the most important issue facing Americans is “making better choices about managing money”. Furthermore, more than half the respondents are now “very concerned about their financial future”.

Clearly, this shift in sentiment opens the door for financial advisors and professionals to market their expertise and gain the confidence and trust of this generation. If an advisor is able establish this trust, the relationship is boundless.

Both the 2007 and 2009 Surveys are below.

Charles Schwab Teen and Money Survey 2007

Charles Schwab Young Adults and Money Survey 2009

Charles Schwab is capitalizing on this shift with the “New to Investing” section of their website and by tailoring their advertising campaign to a younger audience…How are you capitalizing on this shift and ensuring that young adults have access to your expertise?

Tags: Charles Schwab, Money, Teens, Young Adults